Ion Leap, being marketers, wants your company to succeed in sales. Most of the companies we work with are already doing Google Adwords campaigns and we don’t ask them to stop, just to go about it more strategically. Often they need advice on streamlining their key phrases to match their marketing objectives, but we’d never tell them to stop Adwords right away. But, depending on your business category, the time will come.

Climbing the Google organic rankings can take up to 3 months for certain key phrases. If you want an appearance on page 1 for a specific search phrase, Adwords is nearly instant. It can be expensive, but you’ll be there.

The time and place for organic rankings

There are several reasons to use website content writing to climb the Google organic rankings vs using Adwords –

• You have multiple key phrases, but not multiple dollars
• You have a big new service or product launch coming up
• You want a more permanent presence for certain key phrases, not just a rented ranking at the top like Adwords offers
• You’re pissed off that your competitor is on page 1 and you’re not

At some point, most businesses look at what they’re spending to stay on top with Adwords and want to get more efficient. Website content writing is the best way to do it. Ion Leap starts to hammer certain key phrases in solid content and you’ll see your website climbing the rankings within just a couple months usually.

If you have multiple key phrases, maybe for several different product lines or different targets, using website content writing is a great way to go after them. You can do as many of our clients and start with the categories or targets who represent your greatest profit potential.

The single most satisfying reason to start of website content writing campaign is to go after your competitor. We love the days when we get to call a client and tell them they’re ahead in the race to the top of Google.

Starting your website content writing campaign

Ion Leap is consultative and marketing driven. As such, we will constantly be coming to you with ideas on how your website content writing can do better, offer more and get to the top faster. Not just the top of Google’s list, but to the top of your prospects’ bookmark lists. High-value content is like that.

Ion Leap specializes in crafting high value website content writing, the kind that achieves two primary goals. First, it gets your site ranked higher on the search engines. Second, it is actually useful to your prospects who find it. They stay a while and have a greater chance of coming back for more. On the blogs we manage, we’re seeing very low “bounce rates,” meaning our readers are sticking around for up to 10 minutes.

A distinction between low value and high value website content writing

If you’ll Google this phrase, “$2 per day blog writer” you’ll see the definition of low value website content writing. Here’s the language from one of the pages I found at that search -

“Do you want to post more than 5 articles per day on your blog? … require more than 350 words articles then you have to pay extra $2 for every 100 words” Ugggh !

While I suppose there’s a place for such commoditization, it’s amazing how quickly content writers rush to this solution in order to differentiate. If your website is selling a high volume of low margin items, such as plastic forks, then this approach makes sense and I encourage you to Google the phrase “$1 per day blog writer.” Think how much higher your margins will be.

High value website content writing is readily identified on any site. First, it’s in very good English, meaning it hasn’t been off-shored. Second, it makes clear and concise points, it’s cohesive, and direct. Third, it’s written by someone who clearly is astute in the subject and bringing new opinions or useful advice.

More than website content writing

Ion Leap is consultative. We’re marketing professionals. Those two facts make our approach more unique as content creators. We don’t stop at writing. We create simple online films, slide shows, online press releases, brochures, and more. And we approach them as the best marketers would, with a sales goal in mind and with a strategic methodology driving our work.

Maybe there’s an even greater distinction in website content writing. Our next post might have to being with the heading “Stratospheric-Value Website Content Writing.”