Currently viewing the tag: "social media"

Over the past 15 years, the cost of B2B marketing solutions has come down in many areas. While this is to be expected in mature categories, advances in digital technology and social media have driven the drop in pricing for B2B marketing down at a faster than expected rate.

Traditional costs are down

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Social media is an opportunity for every business to have a much closer relationship with your clients, customers and prospects, but only if you’re right on top of it.

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As you’re deciding your business tone of voice in social media, be sure to allow yourself room to move. Too many companies put restrictions on themselves that will eventually make them dull and boring. Being human is more important than being right all the time.

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We bemoan the dependence of today’s youth on social media and texting the same way our parents obsessed over our rock and roll music. The similarities in the preaching are terribly close. I don’t know about you, but I turned out pretty good.

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