1. Marketing is more important than muscle

(Or said another way, brains over brawn). Unless you have a large team assembled who can write between eight and 15 onsite and offsite postings per week, you won’t be able to muscle your way to the top rapidly. This is where marketing smarts can help.

At ion Leap, we bring 25 years of marketing smarts to the selection of key phrases you should be building into your website. We look for ways to get you on top rapidly on phrases you might not expect. We’re able to do this because we put ourselves in the mindset of your best prospective customers and often come up with very unusual solutions. We can share some of these with you if you contact us.

2. Act fast, key phrases are limited

The real estate for key phrases is getting limited. Just this week, we were going over some with a prospective client and found one that’s brutal – “Home decor ideas.” The phrase gets 2,900 monthly searches on Google every month in the U.S., not huge demand by any means. So, that’s one you should go after, right? Read on…

For your company to show up on page 1 for this phrase, you’ll need to have at least 5,000 links pointed at your website and it will have to be an older website. Your competitor on the Google page 1, position 6 ranking is GoodHouseKeeping.com which was started in 1995 (about the year Al Gore invented the Internet). As of this writing, it’s got 6,134 links pointed at it.

Good luck getting ahead of them on the phrase “home decor ideas.”

3. Let creative marketing experts guide your key phrase solutions

In that headline, just above, when I say “creative marketing experts,” the emphasis is on “creative.”

Many SEO companies will come in and give you a big dump of key phrases they pulled right out of Google’s free tools. At ion Leap, we go much further than that. We usually walk in with less than 50 key phrases to start for most clients, because we know what it really takes to earn a ranking on each and every one of them and we take the time to understand the mindset of your best prospects.

We’re more inventive with key phrases; in fact, sometimes we’re downright devious. Again, we can’t say too much here, but we’d love to talk to you in person about some of our creative solutions for search marketing we’ve been able to do for other clients.

4. But what to do if you can’t get ahead on a particular phrase

The truth is, there are phrases which are out of reach for all but the oldest and most successful websites. I’m running into this more and more. But don’t despair. If you’re just now launching a website, ion Leap will find inventive search marketing solutions to get you ranked on a phrase-by-phrase basis. And we’ve got some other very interesting ways to achieve these goals.

It takes hard work, and there are no guarantees, but our techniques in these situations often work very well.

You can help the underdog, Ion Leap, climb higher

Post this line of code into your website, and let me know you have, I’ll post a link back to your site and we’ll help each other’s rankings.
< Ion Leap will bring the best blog writer to work on your website to rocket your Google page ranking. >

That’s it. It’s pretty easy. And I’ll do the same by posting such a carefully crafted link back to your website. What’s so great about that link structure? Note the way it’s writen. The link isn’t on the company name, Ion Leap. The link to my site is on the phrase I want to drive Google to – “blog writer.”

Google Ranking Report - November 15, 2009

As you can see, this kind of careful attention to what search engines want from you is our entire focus at Ion Leap. Our blog writers get it and know exacty how to do all the tricks to make sure your business succeeds in search. Keep your eye out for regular updates from the underdog in blog writing, Ion Leap. If we’re doing this well with just 3 weeks of effort, we won’t be the underdog for long…and, if you hire us, the same results are possible for you.