Currently viewing the tag: "content writing"

Ion Leap’s survey on search. Understanding how your prospective customers search is vital if you want to intersect with them on your website.

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Nowhere has the recession been felt more than the housing sector. So where are home sales now? Surprisingly good. Is your content writing looking as optimistic?

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Blogging vs content writing

On March 19, 2010 By IonLeap

Ion Leap makes a distinction between blogging and content writing. We excel at high-value content writing as dictated by marketing goals.

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Every age demands craftsmanship. The craftsmanship demanded now is in finding ways to be considerately efficient with the time of your reading audience.

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Content Writing vs Billboards

On March 11, 2010 By IonLeap

Content writing is a better long-term marketing investment. It will be on your website, waiting to intersect with prospects the moment they’re seeking solutions like yours on search engines.

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In New York, Los Angeles, or Chicago you’ll pay $4000 to $8000 per week/per station for people to hear (then forget) your phone number. Reach them when they’re reaching out – with search.

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Your return on investment in content writing for your website is going to be far greater than any other media.

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With the decreasing amount of time and concurrent fragmentation of options, those who are writing content that’s less deeply researched, less thoughtfully developed, are likely doing just what the market demands.

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Why content writing matters

On February 18, 2010 By IonLeap

Google and Bing think content writing on your website is very important. But they thank you very much for ignoring this. The more you ignore your content, the more money they make.

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Effective content writing can’t really speak to your best prospects until you know them fully. When you do know them, it’s nearly unstoppable.

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