16/04/2010 posted by IonLeap Comments (0)

Content writing hurting your ranking?

After all, the only purpose of your website is to have something that your can send prospects to read, right?

30/03/2010 posted by IonLeap Comments (0)

Ion Leap Search Survey Results

Ion Leap’s survey on search. Understanding how your prospective customers search is vital if you want to intersect with them on your website.

23/03/2010 posted by IonLeap Comments (0)

Content writing for recoveries

Nowhere has the recession been felt more than the housing sector. So where are home sales now? Surprisingly good. Is your content writing looking as optimistic?

19/03/2010 posted by IonLeap Comments (0)

Blogging vs content writing

Ion Leap makes a distinction between blogging and content writing. We excel at high-value content writing as dictated by marketing goals.

18/03/2010 posted by IonLeap Comments (3)

Craft in content writing. It’s not dead.

Every age demands craftsmanship. The craftsmanship demanded now is in finding ways to be considerately efficient with the time of your reading audience.

11/03/2010 posted by IonLeap Comments (0)

Content Writing vs Billboards

Content writing is a better long-term marketing investment. It will be on your website, waiting to intersect with prospects the moment they’re seeking solutions like yours on search engines.

8/03/2010 posted by IonLeap Comments (1)

Content Writing vs Radio Commercials

In New York, Los Angeles, or Chicago you’ll pay $4000 to $8000 per week/per station for people to hear (then forget) your phone number. Reach them when they’re reaching out – with search.

1/03/2010 posted by IonLeap Comments (5)

1 year of content writing = cost of 1 print ad

Your return on investment in content writing for your website is going to be far greater than any other media.

21/02/2010 posted by IonLeap Comments (9)

Is content writing getting too thin?

With the decreasing amount of time and concurrent fragmentation of options, those who are writing content that’s less deeply researched, less thoughtfully developed, are likely doing just what the market demands.

18/02/2010 posted by IonLeap Comments (5)

Why content writing matters

Google and Bing think content writing on your website is very important. But they thank you very much for ignoring this. The more you ignore your content, the more money they make.