Each media has it’s goal. Make sure your content writers have that in mind when they create billboards, blog posts, print ads, TV commercials etc.
Respect where you’re working and the limits of your readers.
Continue Reading →Imagine an army of writers – literally thousands of writers in each company – sitting monk-like at their keyboards (or microphones using speech to text), crafting wonderfully written content for readers to enjoy and Google spiders to crawl.
Each 500-word treatise which each writer crafts will be uploaded onto the company’s blog in a millisecond [...]
Continue Reading →Google+ is now available for business accounts. I’ve been dabbling with it on a personal gmail account I use since being invited into it by Mike Valentine, SEO expert. (There’s a high value embeded link for you Mike )
Earlier tonight I posted a cool YouTube embeded video into a very short blog [...]
Continue Reading →In the midst of all this change in the media landscape, content writing will be more important than ever -
Great content will be the key to cutting through this clutter, to engaging prospects, to adding meaning to the increasingly thin barrage of bits and bytes flying past us every [...]
Today I spoke with 6 different prospective clients for ion Leap and told each one the same thing – don’t write a single page of content onto your website, by a blog writer or other pages, that doesn’t follow your content strategy. If you do, it’s a waste of time. The question is how [...]
Continue Reading →If you follow a proven process for ALL your content writing, your blog writing, your web postings and your entire web presence, you’ll climb the search results pages faster. But it has to be a process that works.
Herewith, search marketing solutions that work
It’s not difficult really:
Choose key phrases that your [...]
Continue Reading →SEO results have been scammed for long enough. I’m delighted to see Google taking a serious look at how SEO companies cheat.
Continue Reading →Many business owners don’t realize how limited the “real estate” for key phrases has become. Working in web content writing services and marketing, we’re experts in helping companies compete. The only way to win is to “lay siege” to specific phrases.
Continue Reading →After all, the only purpose of your website is to have something that your can send prospects to read, right?
Continue Reading →Ion Leap’s survey on search. Understanding how your prospective customers search is vital if you want to intersect with them on your website.
Continue Reading →IonLeap Radio
Search Engines Want to Be Human,
or, why you have to apply search marketing solutions the hard way
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ion Leap is a content-driven, Internet-focused advertising firm that helps companies get found by customers using strategic web publishing and inventive tactics.Search
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- Got to a Page 1 Google ranking? Congrats. Now the trick is to turn that into ROI - http://t.co/Zq7PdT0m (new video) #SEO #contentwriting
