Currently viewing the tag: "blog writing"

Today I spoke with 6 different prospective clients for ion Leap and told each one the same thing – don’t write a single page of content onto your website, by a blog writer or other pages, that doesn’t follow your content strategy. If you do, it’s a waste of time. The question is how [...]

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Why Content Is Still King

On April 5, 2011 By IonLeap

Website content writing is becoming the last resort for companies in a very sluggish economy. That’s because blog writing builds lasting value for companies.

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As you’re deciding your business tone of voice in social media, be sure to allow yourself room to move. Too many companies put restrictions on themselves that will eventually make them dull and boring. Being human is more important than being right all the time.

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Top 5 Scary Website Practices

On October 19, 2010 By IonLeap

This time of year, it’s easy to get spooked, especially by the website killing SEO hacks. Your best defense is to do what Google and your prospects want – put up great content.

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