That’s an odd phrase, isn’t it? Wouldn’t all marketing be thoughtful?
Well, actually, no. Most B2B marketing solutions are what we call “push” marketing. They involve businesses attempting to use blunt force to shove a message into a target audience’s head. At ion Leap, we take a completely different approach. We prefer to [...]
Continue Reading →Yes, Brilliance.
Maybe it’s because we all see The Super Bowl every year. Maybe it’s because we read magazines, newspapers and listen to radio. And when you do, occasionally you witness brilliant marketing. But chances are you don’t see too much brilliance in trade publications or on business to business websites. Why should Continue Reading →
Over the past 15 years, the cost of B2B marketing solutions has come down in many areas. While this is to be expected in mature categories, advances in digital technology and social media have driven the drop in pricing for B2B marketing down at a faster than expected rate.
Traditional costs are down
Photography [...]
Continue Reading →IonLeap Radio
Search Engines Want to Be Human,
or, why you have to apply search marketing solutions the hard way
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ion Leap’s Inventive Marketing Solutions
ion Leap is a content-driven, Internet-focused advertising firm that helps companies get found by customers using strategic web publishing and inventive tactics.Search
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