Social Media

Social media has led to a lot of confusion among marketers. Finding anyone who can quantify the return on investment is very difficult. Finding trustworthy guidance and execution is also very difficult as more and more companies claim to be gurus at it.

Just because it’s free doesn’t mean it’s right for you

Maybe it’s the recession, but it seems that companies initially expect a lot from social media. Most companies jump into it not quite knowing what to expect. We regularly hear clients who are surprised that it might take an initial investment to build up their Facebook followers. Or that they have to pay us to Tweet for them each and every day. But when they see the uptick in traffic to their website that our tactics make possible, they begin to understand the ROI.

Build social media into your marketing plan

Sure, social media led to the uprising in Egypt. It has amazing power. But when it comes to harnessing it for marketing purposes, it’s entirely different.

If you’re a well-known brand, and you sell to consumers, then social will be easier to ignite. But if you’re a smaller brand and not well-known, you have to be incredibly creative and inventive to stand out. It can be done though and we’ve got some examples on the website. Each example is unique to the client and their unique audience.

To put social media into your marketing plan demands adding a discipline to it, something that rarely comes along with this media. You should expect ROI. You should demand accountability and look for an uptick in your Google Analytics results. And the social should continue the conversation your other media messages create. It should all work in concert.

Creativity and inventiveness win in every media

When you look around out website, we think you’ll see that we bring an extremely creative approach to every media we handle. And we bring a strategic discipline that will lead to more accountability and better ROI.