Web content writing services for SEO success
As you look through our website, you’ll notice that we use the phrase Return On Investment (ROI) repeatedly. Some companies have a blog so that they can keep their customers and prospects informed. Many use their blog to post photos of events and other fun stuff. And they write their website pages to tell their prospective customers what the company is about.
At ion Leap, we expect far more from every website page or blog post we write.
If every bit of your website content writing could educate your prospects, PLUS make your website show up on the top pages of search results for particular key phrases, then you’d be achieving real ROI.
Our web content writing services provide wonderful writing with that added benefit – it’s at work on this page and on every other part of our website right now. You can’t see it. The content flows and is engaging for the reader. But one of our main readers is the Google Spiders. As they crawl this page and our others, they see a specific structure that’s making them rank our pages very highly on their search results. Here are a few hints -
Use your blog to point at your landing pages - A website that’s going to rank highly on Google must have an inner structure of links for each key phrase it’s working.
Commit to your key phrases - You’re going to have to really write about the subject you say you’re an expert in. Offer your prospects real answers to their needs. Become a thought leader in your subject. Write about each key phrase repeatedly.
Dedicate one blog post per key phrase - Don’t try to cram a bunch of key phrases into each blog post as a shortcut. Really think about each post and add value with it.
Make your landing pages sticky to reduce your bounce rate - If you’re lucky enough to show up on the top pages of a search for a specific phrase, how will you keep them on your website? First, you have to have web content writing they want to look at. Offer more than a sea of words – video, audio, slide shows, etc.
Have some fun with this - If you’re having fun, if you’re engaging and entertaining, then other websites will notice and they’ll point links at you. That’s terribly important.
