Consumer Marketing Solutions in Fragmented Media

The leaders of ion Leap were around when traditional media began to come apart. The Internet offered a much more metric way to go to market and we were quick to get on top of the options.

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Solutions for Marketing to Consumers Now

In the late 1990′s we told our clients that the average consumer was exposed to over 2,000 advertising messages per day. We’ve stopped talking about it now; probably because the number of impressions per day is so astronomical that we can’t quite comprehend it.

And yet many companies are thriving amidst all the media and delivery options. So ion Leap went looking for commonalities in the way they go about their marketing now. Here’s what we discovered:

Embrace the Change – With new delivery mechanisms like Droid and iPads, there are some difficult challenges in delivering your brand message to consumers. But you can find companies who can help you with solutions that will seamlessly deliver your consumer marketing message into these new mechanisms. It’s not that difficult. Mobile marketing, for instance, can be implemented with relative ease for most companies.

Be Everywhere at Once, but Have One Voice – Jump into social media, iPad, Droid, and every other media quickly. You never know which will become the most popular. If one seems right for your category, then leap into it. But keep one branding message throughout. Consumer marketing solutions in such a fragmented market can only succeed with a clear brand direction guiding all your communications.

Find Ways to Stand Out Everywhere You Are - If you’re going to make a brand message push into any media or delivery mechanism, make sure you are a creative leader. Work with consumer marketing agencies who can provide creative solutions in every media.