Creative B2B Marketing Solutions Stand Out Even More
When companies market to companies, they get very serious. Just a few sales can make or break a company’s year. Winning or losing a big contract might mean the difference between laying off staff or hiring and giving out bonuses. So who can blame a company for keeping a serious tone in their marketing?
The case for entertaining B2B Marketing Solutions
At ion Leap, we’ve always believed that when the world is zigging, it’s time to zag. Several years ago we found a client who agreed and let us create one of the most effective B2B marketing solutions we’ve ever seen with an 800% increase in qualified leads.
The client in this story is Raritan Computer. The campaign is explained in the video below. What’s hard to explain is the courage it took for the marketing director to let us break most of the rules of B2B marketing. We embraced how their target uses print advertising; and how they use the Internet to research technology products. The results were astounding.
With all that’s at stake, it’s no wonder B2B companies maintain a more sober approach to their marketing. But even those who are very careful about how their B2B marketing solutions express their corporate tone of voice can break through with superior creative ideas. We’ve got lots more examples than we have room to show, but the Ricoh solution below came with such great ROI that we had to fit this one in.
Even serious B2B marketing solutions can break through
Ricoh Alliances Group lets us come up with very exciting solutions to their marketing needs. For them, an engagement with a prospect can mean a very large amount of income. In the sample below, we mailed out 2,200 of these highly creative box mailers with a relevant gift inside (walkie talkies). The effort garnered 335 appointments – a 15.2% response rate. Those led to 111 opportunities to pitch for a contract! That’s a 5.04% sale rate. As you can imagine, the ROI on this effort was huge!
