The Portable Internet is Getting Larger

When the world looked like it was going to go entirely mobile, I was very concerned that the size of small screens would cripple the Internet as a medium for serious blogs. But now there’s good news. The Kindle and other portable book technologies are pointing towards a new, larger, more portable Internet that will be more text focused than ever.

While the Kindle is entirely focused on books, it’s inevitable that there will be other content pointing towards the same technology. Just the other day I saw a completely flexible unit debuted at CES that resembles the experience of holding paper. Everything old is new again.

Click here to read more about it

The Continued Rise of Video

Will the popularity of video cut into the reading of quality websites? My bet is that it’s already happening. The slow slide of the newspaper industry may be pointing to either fewer folks reading, or simply fewer minutes in the day to sit and read.

As smart as Google is, I suspect they’re already working on ways to search video content more effectively than just the weak tagging system that YouTube uses. Character recognition and other techniques are surely being explored to make video ‘searchable.’

A More Apparent Scarcity of Talent

When cable TV began to offer hundreds of channels, pundits predicted the death of books and magazines. What they didn’t count on was a scarcity of content, so the channels remained full of mostly junk. If you don’t believe me, turn on your local cable channel. It’s downright scary.

The availability of all these channels, websites, stations, magazines, self-published books and more simply makes it more apparent that there’s ‘nothing on.’ The lack of good content in so many places only serves to make the truly wonderful content stand out all the more.

The Continued Economic Difficulties

Budgets continue to be smaller. The job market is tight. But for companies like Ion Leap, that means we stay lean, fast, and responsible presenting a good way to solve clients’ staffing and budget issues.

Content creation is a super low cost way for companies to build something of lasting value for their prospects. And that won’t change in 2010, or likely for a very long time to come.

Our blog writers will now be blogging on the art of blogging within their respective categories. Watch the site as our bloggers do what they do best – write crisp, keyword rich content for blogs.

Ion Leap has some strong opinions on what works in the keyword wars, and you’ll get to read them all here. For us, it’s all about return on investment. We like small to mid-sized companies because they demand results and fast. Take our newest client, Living Free Home, an in-home elder care company that specializes in Lift Chairs, stair lifts, and other in-home mobility solutions. Carol O’Dell, the nationally known writer of Mothering Mother is writing this engaging blog for Living Free Access Solutions and attracting a regular following. Her engaging style combines with Ion Leap’s keyword mastery and tactical techniques makes our team perfect for blog writing targeting those dealing with aging adults.

We’re blogging for Living Free home on a regular basis and they’re starting to see the uptick on traffic on their website. Keywords are a part of what works for them, but it goes a lot further. We do intelligent link-building, partnering, and much more to get them the traffic they need. Watch our site as we begin to chronicle their success in the mobility market.

But Carol will go much further than just blogging for Living Free Home. She’ll be blogging about blogging. As will our other writers. We won’t let them give away all their trade secrets, but you’ll learn a lot.