Of course, this wasn’t always the case. In the outdated mode of one-way mass communication, which dominated the marketplace as recently as 15 years ago, consumers had no say in what, where or how they received marketing messaging. And interaction was limited to filling out a business reply card and waiting for a phone call from a sales rep. In short, content was limited to a few paragraphs of ad copy or what an announcer could cram into a 60-second spot.

Social Media: a Vehicle, Not a Destination

Today, with the advent of social marketing – a.k.a. Facebook, Twitter, LinkedIn, et al. – interaction is at the forefront. Friends, acquaintances and colleagues spend a majority of their time online sharing ideas, thoughts and sympathies with each other. But they also share links. Lots of links.

And those links lead to content.

Some of that content is created by individuals just for fun. Much is created by major commercial content providers, from online newspapers and magazines to humor sites to cause-related organizations.

This is where today’s marketer can fit in nicely.

Using valid direct marketing data in order to reach your target market on social networks and elsewhere, you can point them to your own content-rich direct marketing communications that can entertain or inform, and ultimately persuade your target to consider what you have to offer.

Good Website Content Writing = Satisfied Visitors

You see, a web presence without meaningful content to back it up is nothing more than window dressing. Without compelling content to attract visitors, your online marketing will gain little traction. And the simplest place to put your content? A blog.

Some people think that blogs are no longer relevant, having been supplanted by short, single-sentence posts in social media venues. But in truth, having a company blog is more important than ever.

We’ll discuss why in a future post.

Your blog can help

If your website has a blog on it, it makes a major difference in how it’s viewed by search engines. Freshness of your content is now viewed as a plus. This is a way the search engines are offering more “real-time” value to their users. It’s also a guarantee that the search results don’t present stagnant websites which haven’t had anything new to say for years.

Writing on your blog is one of the easiest ways to update a website. Because it’s a content management system, it makes it possible for just about anyone to update the site.

But updates aren’t enough

Ion Leap blog writer teams know what Google and your business prospects are looking for. While fresh content is part of it, there’s much more to it. Our content writing seamlessly weaves key phrases into the pages in a particular density which makes it very attractive to search engines, and that’s one of the main ways we make your site rank higher. There are others.

Site structure and SEO

From a long-term perspective, we’re extremely pessimistic about the current practices of ‘link farming,’ directory hammering and other methods which have nothing to do with creating real website value. However, we also understand how Google works and we will get your website compliant with what the search engines want. There are SEO practices which can make a major difference in how your site is crawled by search engines.

We write content that creates long-term value

Ion Leap is all about long-term value. We create website content that your readers will find incredibly useful. Many of them will bookmark it. Others will point links at it. In the end, this is the way both your prospects and the search engines will value websites. By starting to create content of lasting value now, you’ll be set for the future. A blog writer team from Ion Leap will combine the artistry of persuasive writing in any business category with an SEO writer who makes sure Google will also love the page.

To learn more about how an Ion Leap Blog writer team can get you ranked higher on Google, use the “Contact” link above.

Ion Leap specializes in crafting high value website content writing, the kind that achieves two primary goals. First, it gets your site ranked higher on the search engines. Second, it is actually useful to your prospects who find it. They stay a while and have a greater chance of coming back for more. On the blogs we manage, we’re seeing very low “bounce rates,” meaning our readers are sticking around for up to 10 minutes.

A distinction between low value and high value website content writing

If you’ll Google this phrase, “$2 per day blog writer” you’ll see the definition of low value website content writing. Here’s the language from one of the pages I found at that search -

“Do you want to post more than 5 articles per day on your blog? … require more than 350 words articles then you have to pay extra $2 for every 100 words” Ugggh !

While I suppose there’s a place for such commoditization, it’s amazing how quickly content writers rush to this solution in order to differentiate. If your website is selling a high volume of low margin items, such as plastic forks, then this approach makes sense and I encourage you to Google the phrase “$1 per day blog writer.” Think how much higher your margins will be.

High value website content writing is readily identified on any site. First, it’s in very good English, meaning it hasn’t been off-shored. Second, it makes clear and concise points, it’s cohesive, and direct. Third, it’s written by someone who clearly is astute in the subject and bringing new opinions or useful advice.

More than website content writing

Ion Leap is consultative. We’re marketing professionals. Those two facts make our approach more unique as content creators. We don’t stop at writing. We create simple online films, slide shows, online press releases, brochures, and more. And we approach them as the best marketers would, with a sales goal in mind and with a strategic methodology driving our work.

Maybe there’s an even greater distinction in website content writing. Our next post might have to being with the heading “Stratospheric-Value Website Content Writing.”