Three ways to assess your web content writing service

1. Judge the content you’re receiving the way that your target audience will judge it.
   In some consumer categories, the target audience is young and moving fast. They probably won’t be terribly critical of your content writing. If you are in a business-to-business category, and your target market is engineers, then your content writing will be a far greater challenge. 

   Is your Web content writing service able to adjust to the different demands of your business? Can they alter their writing style to match your prospects reading demands? Even in a demanding business category, can they still show up occasionally with humor? After all, everyone can use a little levity.

2. Does your web content writing service run like a group of artists? Or does it run like a business?
   Good writers are not always known for their punctuality. At ion Leap, we take that into account. Sometimes a writer may need an extra day. But in the end, they had better deliver great content very close to or directly on deadline every single week. 

   One of the main reasons writers run late from time to time is because of a lack of inspiration on the subject. After all, typically we are writing about the same subjects twice a week, week after week after week. Ion Leap has found very creative ways to help writers find new inspiration.

3. Not all web content writing services understand all the details of successful SEO.
   At ion Leap, we believe that every piece of content that goes onto your website ought to support your SEO goals. It costs money to put content onto your website no matter who writes it. So we think that you deserve to get the highest ROI possible. 

   However, every now and then you may want to do more human-interest approach, just to help clarify your corporate culture. You can bet that the writers at ion Leap will always find a way to weave at least one key phrase into that blog too.

The only way to win is to “lay siege” to specific phrases.

A quick note
Remember that there are 3 parts to search success -

• Content writing
• Link building
• Other factors – age of your site, code structure, etc.

How did claiming phrases get so brutal?

The Second Edition of the Oxford English Dictionary contains 171,476 words. You would think that, with 2-word phrases, you’d be able to own some really good ones in your industry; but this is becoming increasingly difficult. In fact, key phrase work in some business categories is so competitive you’ll have an extremely difficult time owning the precise phrase you want.

Usually, competition of this level means you’re in a mature industry with entrenched competition. I’m not convinced that’s the case among web content writing services. But that’s because I define the industry more broadly. Getting companies to the upper pages of search results involves more than content writing, so I’ll assess them individually —

Search engine optimization (highly competitive) - These guys are the reason it all got so brutal. SEO is a catch-all phrase to define companies who do anything they can in that list of 3 categories for search success, above. While there are some good ones in North America, many of the others employ bottom basement labor in India to do what they’ve termed ‘link farming.’ While these “factories” excel at such menial tasks, this practice is quickly getting a low value from search engines like Google. These same companies are absolutely abysmal at content writing, which is why they often call Ion Leap asking for help. Recently, one of the largest called us to ask for assistance cleaning up a mess they created by paying bottom basement dollars to writers who, subsequently, cut and pasted content from a competitor. Google detected the plagiarism and moved the client’s ranking down to page 45 instead of page 2.

Web content writing – (low competition) - As you’ll read on other pages of our blog, content is a large part of what helps companies climb higher on the search results pages. Google needs to see a match between what your prospects are typing in for a search and what’s on your website. SEO companies attempt to do this, but North American clients quickly get tired of the poor grammar and weak key phrase usage. This area is not terribly mature. There are writers out there who are unemployed and available, but few companies like Ion Leap who have figured out a way to make the best use of them. The high-value nature of what we do is what differentiates Ion Leap from a very weak collection of competitors. While they can choose the obvious phrases, SEO companies don’t know how to bring marketing strategy into the battle.

Link building – (highly competitive) - Being unable to perform the other major area (content) which Google values, the SEO factories have focused on linking, making it highly competitive. However, they don’t have the patience to help clients form relationships through links. Google wants your site to be an authority, and you can’t do that without patience and marketing smarts. Now search engines place a higher value on links which come from websites in similar categories. Ion Leap differentiates ourselves from this fray by focusing only on links the way Google prefers them -
high value.

What can your company own?

The key to finding key phrases which you can own and can still add value to your company is to use marketing strategy in the selection process. This isn’t something which a SEO company can help you with. Ion Leap is run by 25-year veterans in marketing, specializing in strategy-led advertising. We’ve always looked for ways to help companies get on top, and search is no different. It can still be done.

Ion Leap follows a process which will help your company find relevant strategic and tactical phrases to match up with what your prospects are seeking. While we won’t reveal it here, we’re happy to speak with you at the contact link above. If you find your company in a highly competitive category, don’t despair. There are flanking maneuvers, direct attacks and there’s always siege warfare. We’ll explain more about these when we speak.

Web content writing services alone are not enough.

In these days of fragmented media and distracted target audiences, using your content as the only method of reaching your prospective customers is obviously not enough. But many companies we speak with are lost as to how they should proceed. Ion Leap brings a full arsenal of options (continuing the war analogy) to help your company compete in general marketing as well.

We often end up suggesting that our clients consider direct marketing, radio, and other traditional media as a way to more precisely reach their target audience. We’ve achieved tremendous results using paid Facebook campaigns, Linkedin ads, and many other tactics.

Ion Leap is, first and foremost, a marketing company. Web content writing services and link building are the most accessible ways we can begin to help companies achieve success in this economy; but they’re only one part of a wide mix of solutions we employ. Please contact us to discuss strategies and tactics for your company.

Ion Leap’s unique 3-part approach

1. We bring a subject matter expert to each engagement. And we pair them with a SEO tactician who makes sure each posting and page are optimized towards your marketing goals.
2. Our SEO approach goes further. We’re constantly looking for unique phrases which can help our clients get an edge on the competition. With our tools, we can see what our clients’ competition are doing and work our way around them.
3. We go one very important step further. High-value web content writing isn’t enough. We also work at high-value link building. You’ll hear the SEO companies throwing around phrases like ‘link farming.’ When you hear these cute buzz words, run the other way. They’re weak techniques bordering on a scam. Google rewards hard work, careful content and critical thinking.

Are you right for Ion Leap’s web content writing services?

• Does your company depend on your website as a critical part of your marketing?
• Are you able to move fast and make rapid tactical changes?
• Is your internal staff stretched too thin to do the continual, high volume of high-quality writing required for success?
• Do you want more than thin content, thin marketing ideas, or weak link-building techniques?
• Do you want a marketing partner?

We regularly hear customers expressing surprise at how dedicated our teams are; how much more than just content writing we bring to the party. We are true marketing partners, and content writing for SEO is just one part of what we offer.

One way to learn more about us is to speak to our current clients – we’re that confident that you’ll hear terrific things.  Use the “contact” link above and get in touch. We’ll take a quick look at your website and give you an assessment of where you stand in the eyes of both Google and your prospective customers. Then, if you’re interested, we’ll begin a process that will transform your presence on the Internet. It starts with our unique web content writing services. But it doesn’t end there.

Extreme times call for extreme measures

It’s a surreal time in business these days -
·    Marketing budgets are very tight
·    Staff has been cut and the remaining staff is stretched thin
·    Internet marketing is still like voodoo to most executives
·    Traditional media remain expensive and generally ineffective

For many companies, the thought of outsourcing something as personal as their corporate voice might seem counter intuitive, even extreme. But if you never get time to actually generate the content that defines your voice, you’ll lose out in the long run. Then too, if that content isn’t written in a way Google will reward, no one will ever enjoy it.

Web content writing services, not such an extreme measure

In our opinion, it’s not extreme at all. Our clients have chosen to go with Ion Leap because, upon talking with us, they realize we speak the language of business to them, and to their customer prospects, we speak the language of their issues.

Most importantly, Ion Leap also writes the way search engines understand. This results in a higher organic ranking on the left side, where consumers are 60% more likely to click.

That ol’ Internet voodoo

While it’s not totally complicated, there is a real art to what we do. Ion Leap writes to intersect with what your prospects seek in search engines. Search is still the main way consumers and B2B prospects do their homework before they buy. There are only 10 slots per page and hundreds of companies trying to get to the top of the first page. Lucky for us, most companies have no clue how to get there.

Google is getting incredibly smart about detecting “black hat” schemes that some hacks use to get sites to page 1. That’s why Ion Leap only writes “white hat” content that gets you real results and presents real solutions to your prospects.

Recessions are good times for low cost marketing solutions

With the (supposed) commoditization of the written word, writers have had to lower their standards, becoming more affordable for writing good marketing. Also, some argue that the proliferation of outlets means that each written word is that much less valuable.

We’ve found a way to add extreme value back into written content at a very opportune time. During recessions, as marketers cut back on their budgets, they’re finding that web content writing offers greater ROI than any other marketing technique.

At Ion Leap, we’re a web content writing service that really understands how to craft the right set of words and code to get you ranked higher; content that is also of high value to your prospects who find it. Finding the right balance in this is a rare talent. We’ve yet to meet a company who can do it to our standards or with anywhere near the same results.