11/03/2010 posted by IonLeap Comments (0)

Content Writing vs Billboards

Content writing is a better long-term marketing investment. It will be on your website, waiting to intersect with prospects the moment they’re seeking solutions like yours on search engines.

8/03/2010 posted by IonLeap Comments (0)

Content Writing vs Radio Commercials

In New York, Los Angeles, or Chicago you’ll pay $4000 to $8000 per week/per station for people to hear (then forget) your phone number. Reach them when they’re reaching out – with search.

1/03/2010 posted by IonLeap Comments (1)

1 year of content writing = cost of 1 print ad

Your return on investment in content writing for your website is going to be far greater than any other media.

21/02/2010 posted by IonLeap Comments (2)

Is content writing getting too thin?

With the decreasing amount of time and concurrent fragmentation of options, those who are writing content that’s less deeply researched, less thoughtfully developed, are likely doing just what the market demands.

18/02/2010 posted by IonLeap Comments (1)

Why content writing matters

Google and Bing think content writing on your website is very important. But they thank you very much for ignoring this. The more you ignore your content, the more money they make.

14/02/2010 posted by IonLeap Comments (0)

Content writing. Step 1 – know thy audience

Effective content writing can’t really speak to your best prospects until you know them fully. When you do know them, it’s nearly unstoppable.

11/02/2010 posted by IonLeap Comments (0)

Content writing – somethin’ on

With the advent of the iPad and other larger-screen portable devices, the need for content is more urgent than ever.

4/02/2010 posted by IonLeap Comments (0)

Content writing and beyond

When we create content for our clients, it means a lot more than writing. Brand building online includes video, audio, writing, and more.

31/01/2010 posted by IonLeap Comments (7)

Strategy-driven content writing

Content writing and management will always be the thing the search engines reward…

27/01/2010 posted by IonLeap Comments (3)

3 reasons most content writing fails.

There simply aren’t any shortcuts to good content writing. But that doesn’t stop many companies from using off-shore writers for $4 per post.