Currently viewing the category: "content writing"

Content Writing Limits

On January 16, 2012 By IonLeap

Each media has it’s goal. Make sure your content writers have that in mind when they create billboards, blog posts, print ads, TV commercials etc.

Respect where you’re working and the limits of your readers.

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In the midst of all this change in the media landscape, content writing will be more important than ever -

 
Great content will be the key to cutting through this clutter, to engaging prospects, to adding meaning to the increasingly thin barrage of bits and bytes flying past us every [...]

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Hello Content Writing

On February 1, 2011 By IonLeap

Google is finally cracking down on the ranking of content farming websites versus those who actually create the content in the first place. What’s next? Ending the sick practice of link spamming?

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The Zen of Blog Writing

On January 4, 2011 By IonLeap

When done honestly, writing your blog to sell things is very zen like. Ion Leap writes with honest purpose.

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Prediction Time for 2011: High value blog writing will beat our link spam for SEO. And social media delivered via mobile apps will rule.

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Ion Leap blog writer teams create high-value content writing that makes your website the authority to both your prospects and the search engines.

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Dude, Where’s My Brand?

On October 7, 2010 By IonLeap

As I was heading into New York and observing the dearth of branding messages, I was on my way to show a client the results of 6 months of content writing by Ion Leap blog writer teams…The total represented over 1,500,000 search requests!

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The latest change to Google has some very serious implications for every company working in Adwords or attempting to gain organic ranking using key phrases. Ion Leap is not very happy with this one.

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Blog writer beats billboards

On August 25, 2010 By IonLeap

We’re in no way saying billboards are wrong for all clients. However, we are saying they’re not often considered as a part of a healthy marketing mix…

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Some would argue that these two opposites can never meet, but I think this is based on a needless polarity, likely put in place by the expressive side of the business.

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