Today, I sent my 800th Tweet. I couldn’t say how that ranks with other business owner / tweeters out there; it feels a little low to me. I guess it’s not so bad when you consider that I started tweeting for ion Leap on October 23, 2009 – not that long ago.

In that time, [...]

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As a college student, being active on the social media landscape has almost become tantamount to having an actual social life. Admittedly, I use social media and social networking almost 24/7, minus the hours that I am asleep. My name is Brittany the Intern and I’m a social media addict. But in reality, social media [...]

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That’s an odd phrase, isn’t it? Wouldn’t all marketing be thoughtful?

Well, actually, no. Most B2B marketing solutions are what we call “push” marketing. They involve businesses attempting to use blunt force to shove a message into a target audience’s head. At ion Leap, we take a completely different approach. We prefer to [...]

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Yes, Brilliance.

Maybe it’s because we all see The Super Bowl every year. Maybe it’s because we read magazines, newspapers and listen to radio. And when you do, occasionally you witness brilliant marketing. But chances are you don’t see too much brilliance in trade publications or on business to business websites. Why should Continue Reading

Over the past 15 years, the cost of B2B marketing solutions has come down in many areas. While this is to be expected in mature categories, advances in digital technology and social media have driven the drop in pricing for B2B marketing down at a faster than expected rate.

Traditional costs are down

Photography [...]

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If you follow a proven process for ALL your content writing, your blog writing, your web postings and your entire web presence, you’ll climb the search results pages faster. But it has to be a process that works.

Herewith, search marketing solutions that work

It’s not difficult really:

Choose key phrases that your [...]

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Getting to Page 1 on Google is great, but that doesn’t guarantee ROI What do they see on the search ranking? Will it make them click? Then, what do they see if they click? Check your Google Analytics results for your Bounce Rate on each search phrase. If it’s over 40%, fix it Learn [...]

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For companies whose website is critical to their business success, our search marketing solutions are a relatively low-cost way to get your business in front of the perfect prospects. If you’re attempting this on your own, here are a few things you need to keep in mind when building out your website content [...]

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Social media is an opportunity for every business to have a much closer relationship with your clients, customers and prospects, but only if you’re right on top of it.

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Email marketing programs are a great way to stay in touch, but they’re not going to close the deal for long-term service engagements. For that, you need a sniper.

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