Recently, we’ve been blogging about an important change Google made to its algorithm. Over the years they have made thousands of changes. However, this time they focused on increasing the importance of high-value content writing. The standards have risen, so your web content writing service must also rise to the challenge.
Three ways to assess [...]
A couple weeks ago, Google gave a lot of SEO companies a major spanking. They were using content spamming companies to create junk postings with little value. Google keeps the way it judges content writing very secret, but they do drop hints. Here’s what we know:
They spanked users of content spamming services They might [...]
The NJ ad agency environment has gone through extreme changes in the last ten years. But that’s nothing new for businesses who locate west of the Hudson River, so close to New York City.
The Internet Bust
While web companies were concentrated in Silicon Alley and Silicon Valley, they were also located in lots of [...]
Continue Reading →Lovecraft is an unusual retail store in a very nice neighborhood of Toronto. I approached them because they were running expensive 2-color print ads in the leading Toronto newspaper and I knew we could get better results from a unique, low-cost use of Television.
We produced three “hidden-camera” commercials for less than $10,000.
[...]
Continue Reading →If you’ve managed to get a customer prospect to look at one of your YouTube videos, then annotations are the best way to keep them watching more of your content. Here’s why:
Having lots of visible content makes you look like more of an expert Annotations cross-sell a luke-warm prospect with other content When done [...]
Continue Reading →Today, on the CNN Money website, an article was posted announcing that Encyclopedia Britannica plans to stop printing in book form.
(Click for article)
You might not think much of that, but to me it’s an historic moment. I grew up on encyclopedias, spending hours in the library combing through science, history, geography, [...]
Continue Reading →When the Internet came along, marketing directors fell in love with the metrics; and who could blame them. Finally there was a place where every dollar invested could be tracked to a sale. But there are still many marketers who get results from print.
We’re the NJ ad agency who can help you [...]
As a New Jersey ad agency with a different background, we’ve found that competing here is quite interesting.
The NJ ad agency with a difference
My earliest experience with NJ ad agencies came when my wife wanted to get back into the industry after a 5 year hiatus with our 2 kids. She joined [...]
Continue Reading →This video by Corning Glass really paints the picture well of how the future will be all about interaction between devices. Convergence Marketing will be critical, and it will have to be seamlessly woven into our prospects’ lives.
Marketers must stay on top of all the changes as they happen. Ongoing migration of your [...]
Continue Reading →As a business owner, you’ve probably felt the pressure to connect with your customers through social media. Internet marketing experts and consulting firms hail social media as an essential tool for any business that wants to succeed in today’s market. However, despite the hype surrounding social media for business, it might not be the right [...]
Continue Reading →IonLeap Radio
Search Engines Want to Be Human,
or, why you have to apply search marketing solutions the hard way
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ion Leap is a content-driven, Internet-focused advertising firm that helps companies get found by customers using strategic web publishing and inventive tactics.Search
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- It was a good 'ol fashioned Ranking Spanking - http://t.co/p8aiwuAA
