Content Writing Limits

On January 16, 2012 By IonLeap

Each media has it’s goal. Make sure your content writers have that in mind when they create billboards, blog posts, print ads, TV commercials etc.

Respect where you’re working and the limits of your readers.

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Does Your Blog Writer Get It?

On January 16, 2012 By IonLeap

When your blog writer sits down to write a post, are they writing for you or for themselves? Are they writing to please the fine art that they practice? Or are they writing to please the god of Commerce?

At ion Leap, our blog writers don’t aim to please their English teachers, their friends, [...]

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The art and the science of web content writing services should probably be balanced about 50-50. Yet, invariably, the art outweighs the science. Perhaps most writers are frustrated novelists.

“Sir, nobody but a blockhead ever wrote except for money.”
– Samuel Johnson

At ion Leap, we don’t put pen to paper (or finger to [...]

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This screen grab was made just minutes ago, on December 7, 2011. It paints a very interesting story for the use of social media in general and for business in specific.

Alec Baldwin was booted off a commercial flight for keeping his cell phone on to continue playing a game of Words with Friends, [...]

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Imagine an army of writers – literally thousands of writers in each company – sitting monk-like at their keyboards (or microphones using speech to text), crafting wonderfully written content for readers to enjoy and Google spiders to crawl.

Each 500-word treatise which each writer crafts will be uploaded onto the company’s blog in a millisecond [...]

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Google+ is now available for business accounts. I’ve been dabbling with it on a personal gmail account I use since being invited into it by Mike Valentine, SEO expert. (There’s a high value embeded link for you Mike )

Earlier tonight I posted a cool YouTube embeded video into a very short blog [...]

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In the midst of all this change in the media landscape, content writing will be more important than ever -

 
Great content will be the key to cutting through this clutter, to engaging prospects, to adding meaning to the increasingly thin barrage of bits and bytes flying past us every [...]

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Today I spoke with 6 different prospective clients for ion Leap and told each one the same thing – don’t write a single page of content onto your website, by a blog writer or other pages, that doesn’t follow your content strategy. If you do, it’s a waste of time. The question is how [...]

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