ion Leap | Alyssa Lurie

The opportunity of new social media for your business

On May 10, 2013 By Alyssa Lurie

Recently two new social media, featuring content for 10 seconds or less, have been dominating app downloads and the free time of people under 30 years old. Maybe it’s a sign of the times, but Snapchat and Vine cater to the young market’s need to read less. We all have short attention [...]

What to Expect with New Social Media Vine

On March 18, 2013 By Alyssa Lurie

Vine is the newest and hottest app to take the social media world by storm. Just released in January 2013, Vine thus far has only really caught on for social media junkies and random creatives that love a new venue for social innovation and the wow-factor.

With the simplicity of its parent company, Twitter, [...]

In Social Media, Pics Get the Clicks

On February 28, 2013 By Alyssa Lurie

This probably won’t surprise anyone: in social media pics get more clicks than text-only postings.

Why does this matter?

Clicks and social sharing are read by search engines as a signal of the value of website pages. If your postings are generating lots of “+1’s” and “Likes” and comments, (and if they point a link [...]

Promoted Trends: Buying Your Way Into Popularity

On February 15, 2013 By Alyssa Lurie

(Editor’s Note: Don’t you wish they figured out a way to buy popularity in high school without your dad inventing Toaster Strudels?)

I love to follow trends on Twitter, like most users. Sure, sometimes you get lost in a sea of tweets categorized under #JustinBieberIsAmazingBecause, but it really is a great way to keep up [...]

Should All Brands have a Personality?

On February 11, 2013 By Alyssa Lurie

There are two different schools of thought on branding. One is that a signature color, style, or logo is the “brand” and that’s all you need. The other is that a brand is meant to have a true personality. You can interact with the brand and feel like you are communicating with [...]

What Made Blogging Not Cool Anymore?

On January 13, 2013 By Alyssa Lurie

A recent Mashable.com article emerged just after the New Year discussing how the word “Tumblr” is currently a more searched word than “blog”. Although the fact that a “branded” blog site like Tumblr is now more popular than the word “blog” itself is a very interesting topic, I was most caught up [...]

Think You’re Too Young to be a Thought Leader?

On December 14, 2012 By Alyssa Lurie

Think again.

Every young professional in any career path has had one very specific experience. You graduate from college, ready to take on the world, but you show up at 9am to Day 1 of your first job and are immediately taken down more than a few notches. You have that one defining moment of [...]

Appropriate Use of Social Media for Business

On December 11, 2012 By Alyssa Lurie

Although all social media platforms, in theory, serve the same purpose for brands connecting with consumers and potential consumers, different posts belong on different social media sites. For example, you wouldn’t update your brand’s Facebook 5 times a day to keep followers updated on a trade show, the same way you wouldn’t post a [...]

What Made Blogging Not Cool Anymore?

Think You’re Too Young to be a Thought Leader?

Are New Jersey ad agencies ignoring Google+?

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