About
SEO is in danger of being over-hyped. While absolutely critical to your success, search engine optimization by itself can only open the door of your website to search engines. But if there’s no valuable content waiting, you’ll never climb the rankings. This is why many companies are failing to get the full value of their investment in SEO.
Paid Adwords are not a long-term solution and they don’t build your company’s real value online. Your prospects are 60% more likely to click the organic links on the left side of a search results page than to click the paid ads on the right side.
There’s only one process to follow to get onto page 1 or 2 of the left side and we follow it to the letter. SEO is a critical part of it, but that’s just the beginning.
Ion Leap creates content that will be as valued by your customers as it is by Google. With SEO, link building and especially content creation (and much more) we will build you a lasting brand, and a lasting organic ranking, for years to come.
Ion Leap Services
- SEO assessment and updating
- Link strategies and ongoing execution
- Keyphrase research, strategy and tactics
- Social Media strategy and execution
- Blog assessment or launch
- Ongoing heavy content creation – blog posts, films, slide shows, etc
- Content, content, content
About Our Leadership Team
Ion Leap was started by a 20 year veteran of marketing and advertising in New York. He was a writer and creative director at agencies like Saatchi & Saatchi, Chiat Day, and Y&R. When you meet us, you’ll also meet a former head of client services from Aon who helped make sense of the complex world of risk for clients in a diverse range of businesses.
Our Blog Writer Teams
We bring a more traditional content writer and a marketing writer into each engagement. The balance between the two changes depending on goals and tactics. Our content writers are subject matter experts who are experienced in the demands of heavy blog writing and doing so in an appropriate tone to build a valued community for your prospects. Our marketing writers are focused on ensuring that each content writer post is optimized in just the way Google wants it. Often the marketing writers post more urgent content of their own in the early phases of an engagement.
Cost Structure / How We Work
Ion Leap is consultative. As such, our rates are somewhat negotiable based on client needs and number of hours consumed. As we begin to work towards a proposal, our scope of work assessment will lead us to strategies and tactics that will dictate a path to get you to top page ranking. This will determine our cost proposal to you.
We work in a very open and metric-driven business. The results are easily accessible but we go even further, providing regular reporting and bringing you ongoing tactical changes and ideas.
Ion Leap is difficult to categorize.
- We’re not a SEO company, yet we get involved in SEO issues.
- We’re not an advertising agency, yet what we do should be considered a part of the marketing mix.
- We focus on content, but we’re not just a blog writing company.
- We’re not a link-building company, but we help with this service.
Why you should hire Ion Leap
- Because you’re down on page 3 (or far worse) in the organic rankings of what your prospects are seeking.
- You offer a good product or service, yet your prospects can’t find you.
- You’re getting tired of spending so much on Adwords campaigns.
- You take your Internet presence seriously and demand to succeed in every possible way and in every new media that matters.
- Because you’re serious about search.