From the monthly archives: January 2012

As a business owner, you’ve probably felt the pressure to connect with your customers through social media. Internet marketing experts and consulting firms hail social media as an essential tool for any business that wants to succeed in today’s market. However, despite the hype surrounding social media for business, it might not be the right [...]

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Web Content Writing Sell-By Date

On January 25, 2012 By IonLeap

People talk a lot about getting their site ranked on page one for key phrases, but I’ve never seen anyone experiment with getting OFF of page 1.

When one of your services is ranking clients on search engines using valuable content, understanding how search engines view older web content writing is an important question. It [...]

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Content Writing Limits

On January 16, 2012 By IonLeap

Each media has it’s goal. Make sure your content writers have that in mind when they create billboards, blog posts, print ads, TV commercials etc.

Respect where you’re working and the limits of your readers.

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Does Your Blog Writer Get It?

On January 16, 2012 By IonLeap

When your blog writer sits down to write a post, are they writing for you or for themselves? Are they writing to please the fine art that they practice? Or are they writing to please the god of Commerce?

At ion Leap, our blog writers don’t aim to please their English teachers, their friends, [...]

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