If ever there was a time to engage a company for web content writing services, it’s during a recession. Recessions force companies to get creative, street-smart, and inventive. Good content writers are all of the above and the companies which take advantage of such skill sets will benefit with greater traffic to their websites and higher sales.
Extreme times call for extreme measures
It’s a surreal time in business these days -
· Marketing budgets are very tight
· Staff has been cut and the remaining staff is stretched thin
· Internet marketing is still like voodoo to most executives
· Traditional media remain expensive and generally ineffective
For many companies, the thought of outsourcing something as personal as their corporate voice might seem counter intuitive, even extreme. But if you never get time to actually generate the content that defines your voice, you’ll lose out in the long run. Then too, if that content isn’t written in a way Google will reward, no one will ever enjoy it.
Web content writing services, not such an extreme measure
In our opinion, it’s not extreme at all. Our clients have chosen to go with Ion Leap because, upon talking with us, they realize we speak the language of business to them, and to their customer prospects, we speak the language of their issues.
Most importantly, Ion Leap also writes the way search engines understand. This results in a higher organic ranking on the left side, where consumers are 60% more likely to click.
That ol’ Internet voodoo
While it’s not totally complicated, there is a real art to what we do. Ion Leap writes to intersect with what your prospects seek in search engines. Search is still the main way consumers and B2B prospects do their homework before they buy. There are only 10 slots per page and hundreds of companies trying to get to the top of the first page. Lucky for us, most companies have no clue how to get there.
Google is getting incredibly smart about detecting “black hat” schemes that some hacks use to get sites to page 1. That’s why Ion Leap only writes “white hat” content that gets you real results and presents real solutions to your prospects.
Recessions are good times for low cost marketing solutions
With the (supposed) commoditization of the written word, writers have had to lower their standards, becoming more affordable for writing good marketing. Also, some argue that the proliferation of outlets means that each written word is that much less valuable.
We’ve found a way to add extreme value back into written content at a very opportune time. During recessions, as marketers cut back on their budgets, they’re finding that web content writing offers greater ROI than any other marketing technique.
At Ion Leap, we’re a web content writing service that really understands how to craft the right set of words and code to get you ranked higher; content that is also of high value to your prospects who find it. Finding the right balance in this is a rare talent. We’ve yet to meet a company who can do it to our standards or with anywhere near the same results.
