For the next nanosecond after I click the little WordPress button and this post goes worldwide, it will be the most recent form of writing yet created. Content written in bits and bites.
Cuneiform is the oldest form of writing in the world. Content written in stone. I ask you, which seems more valid; which more meaningful. I’d argue (as I’m certain you would) that this ancient stone tablet is far more valid, even though we can’t read it. So why is that? Why is a language and content that we can’t read of more value? Simple because of its age, it’s value as an artifact? I believe that’s all there is to it.
I think age plays a very important role in the value of written content. Before you disagree, consider that Google also agrees with me. The one thing the SEO scammers can’t cheat is the length of time a client’s website has been around. If they could set the clock back the same way a cheesy used car dealer does, trust me they’d do it in a second.
Is Google Agist?
Google isn’t agist. They’re realists. The longer a website has been around, the more credible it’s likely to be. Isn’t that a funny place to arrive in this age of the instant Internet? But it makes sense. I’ve seen a lot of web scams over the years. Websites that go up over a weekend and attempt to grab huge eyeball share by cheating the system. Guess what – the days of cheating the system are over.
What’s left is to write wonderfully valuable content and do it for the long haul.
(Cuneiform Image by Andre NantelAustrian)
