Apple recently bought Siri, the voice activated personal assistant app. It’s cool, for sure. You talk to it, the app takes your personal preferences and location into account and delivers results.
Note the examples they use. They’re all like yellow pages. But let’s think this through from a content point of view. Folks don’t just buy tickets and book restaurants. If the mobile device is to steal share of eye from the desktop, then it must make possible some of the same work I can do on my laptop. For example – let’s say I’m out around town and decide I want to find a gym that has my favorite stationary bike – The RealRyder. I talk to Siri about it and what will she do? She’ll search the content of websites for specific phrases and that will lead it to the RealRyder pages which list gyms in my area that have these amazing machines.
I believe we’re looking at yet another example of how new technology will steal some share from other methods but not completely replace it. Newspapers aren’t dead yet, despite the predictions of the dire predictions of the Internet cognoscente.
I think such devices are great for Ion Leap because they’ll become yet another way to search for carefully crafted content writing. We’ll have to adjust our writing to accommodate this new device at some point before it reaches critical mass, and we will excel at that just like we do now in content writing for websites.
It seems that the latest craze in the tech world is to find some way to bring the deservedly successful Google down to size. I think this could change things, but I ain’t givin’ up my desktop just yet. And I need to find more than just movie tickets and Italian restaurants on my mobile device.
I will be getting this on my iPhone because it’s way cool and likely a great app. But I wouldn’t let Steve Jobs convince you that Google is dead just yet. They’re way too smart for that.
