Options for content writing

There are several methods Ion Leap uses to increase website search-ability using content writing. In the end, we’ve noticed that Google doesn’t really care how content gets to the pages of your site, it just wants it a certain way. Ion Leap are experts at crafting content the way Google wants it.

Content writing on blogs

Blogs are a way to make updating content easier and, when it’s easier, companies are more likely to keep content fresh. Blogs, formerly known as “web logs” are now very popular. Technorati said there are 112.8 million blogs as of February 2010. Blogs have become so popular and widely used that it’s become difficult to even know how to categorize what a blog is. Certainly it falls under Ion Leap’s definition of content writing, but the use of blogs as websites, hybrid websites, new sites and more has now confounded those who want to keep track of how many there are.

Ion Leap often recommends blogs as a way to make updating content onto websites easier, but there are other methods.

Content writing buildout

Since Google doesn’t care too much how the content gets onto your website, many smaller clients chose to simply add pages and pages of carefully crafted content to their websites. This is a very good way to save the money and sometimes the aggravation of installing blogs. They can be complicated, especially if your host doesn’t have MySQL installed on your server.

Using Ion Leap to create a content writing buildout is a very easy way for us to add lots of useful pages or sections into an existing website, maintaining the same link structure you already have in place. It’s certainly less disruptive than installing a blog. However, it does require regular updates to your website. Typically, rather than hand out passwords to outside companies, we’ll send content with basic code and linking structure in place to the webmaster for a simple install.

Content writing refresh

We’ve actually gone in to existing web pages and simply re-written them to be more key phrase rich. This can be a quick hit to help with Google rankings. It helps if you already have lots of pages in place. Google does like to see lots of different pages using the same key phrases. It’s a signal that you’re serious about a particular subject; an indication that you’re a subject matter expert.

Content writing campaigns

We love this approach. It’s a tactical push for a short term goal. Let’s say you’re launching a new product or service. A content writing push like this can get it off the ground and get you a quick hit on the left hand side of the Google rankings very quickly. These engagements with Ion Leap typically only last about 4 months and involve 2 to 3 key phrases and a very aggressive and intensive effort.

Start by contacting us

Use the contact link above to reach us and let’s discuss the right option for your company. Ion Leap will craft the most appropriate content writing strategy for your Internet effort.