Freshness matters; especially in content writing. A critical part of SEO success is how often your website’s content is updated. I know the sense of dread some of you must be experiencing as you read those words – ‘ugggh…we have to go back into the website again.’
Updating your website content can be torture…unless.
Companies, especially larger ones, create so many layers into their approval processes that getting anything done can be a nightmare. But there’s a way around that – blogging. We’ve found that the regularity of postings forces companies to “let go,” trust their top people or even outside bloggers, and just give up on trying to control each and every sentence. We understand that there are business categories where this is impossible. The pharmaceutical industry comes to mind. But even these companies can write successfully and often using tight controls at the outset, and then getting out of the way.
The economy isn’t helping you keep your content writing fresh.
Establishing a content writer within your company was tough when the economy was good. Now it’s simply impossible. Staff cuts have forced even more mission critical work onto existing staff, and most companies don’t realize the value of their website’s content. A quick look at business websites out there verifies this. Outdated content is all over the Internet, sitting there, gathering dust. That’s where Ion Leap comes in. Our content writing blog writer teams are subject matter experts, chosen with extensive experience in your category. And we typically will update content 300-400 words at a time, 3 to 5 times a week. In many categories, that’s enough to get your website ranked near or on page 1 within 3 months.
What have you done for us lately?
Google wants their search results to be relevant, timely, and engaging. Their algorithm is getting better and better at detecting content writing that’s simply there for purposes of hammering a key phrase. Ion Leap has very effective ways of giving Google what they want and giving your readers the kind of relevant content they demand. If we write content that your readers will find engaging and fresh, we’ve always found that Google is happy too.
Contact us at the link above and learn how Ion Leap can keep your content writing market fresh.
