The great thing about website content writing is watching your site climb for specific key phrases and knowing that you can turn off the writing on that phrase and move to another without dropping down in your rankings. You will have earned your place at the top and you won’t easily be unseated.
Ion Leap, being marketers, wants your company to succeed in sales. Most of the companies we work with are already doing Google Adwords campaigns and we don’t ask them to stop, just to go about it more strategically. Often they need advice on streamlining their key phrases to match their marketing objectives, but we’d never tell them to stop Adwords right away. But, depending on your business category, the time will come.
Climbing the Google organic rankings can take up to 3 months for certain key phrases. If you want an appearance on page 1 for a specific search phrase, Adwords is nearly instant. It can be expensive, but you’ll be there.
The time and place for organic rankings
There are several reasons to use website content writing to climb the Google organic rankings vs using Adwords –
- You have multiple key phrases, but not multiple dollars
- You have a big new service or product launch coming up
- You want a more permanent presence for certain key phrases, not just a rented ranking at the top like Adwords offers
- You’re pissed off that your competitor is on page 1 and you’re not
At some point, most businesses look at what they’re spending to stay on top with Adwords and want to get more efficient. Website content writing is the best way to do it. Ion Leap starts to hammer certain key phrases in solid content and you’ll see your website climbing the rankings within just a couple months usually.
If you have multiple key phrases, maybe for several different product lines or different targets, using website content writing is a great way to go after them. You can do as many of our clients and start with the categories or targets who represent your greatest profit potential.
The single most satisfying reason to start of website content writing campaign is to go after your competitor. We love the days when we get to call a client and tell them they’re ahead in the race to the top of Google.
Starting your website content writing campaign
Ion Leap is consultative and marketing driven. As such, we will constantly be coming to you with ideas on how your website content writing can do better, offer more and get to the top faster. Not just the top of Google’s list, but to the top of your prospects’ bookmark lists. High-value content is like that.
