Maybe it’s because there are simply so many websites out there. Is that why it seems like only writers make any critical assessments of website content writing? Clearly many corporations don’t. Take a stroll around the Internet with that in mind. Start with your own website. Is it engaging? (Actually, let me back up – is there really any content there at all? I’ve seen plenty who had nearly no writing on their websites.)
Ion Leap specializes in crafting high value website content writing, the kind that achieves two primary goals. First, it gets your site ranked higher on the search engines. Second, it is actually useful to your prospects who find it. They stay a while and have a greater chance of coming back for more. On the blogs we manage, we’re seeing very low “bounce rates,” meaning our readers are sticking around for up to 10 minutes.
A distinction between low value and high value website content writing
If you’ll Google this phrase, “$2 per day blog writer” you’ll see the definition of low value website content writing. Here’s the language from one of the pages I found at that search -
“Do you want to post more than 5 articles per day on your blog? … require more than 350 words articles then you have to pay extra $2 for every 100 words” Ugggh !
While I suppose there’s a place for such commoditization, it’s amazing how quickly content writers rush to this solution in order to differentiate. If your website is selling a high volume of low margin items, such as plastic forks, then this approach makes sense and I encourage you to Google the phrase “$1 per day blog writer.” Think how much higher your margins will be.
High value website content writing is readily identified on any site. First, it’s in very good English, meaning it hasn’t been off-shored. Second, it makes clear and concise points, it’s cohesive, and direct. Third, it’s written by someone who clearly is astute in the subject and bringing new opinions or useful advice.
More than website content writing
Ion Leap is consultative. We’re marketing professionals. Those two facts make our approach more unique as content creators. We don’t stop at writing. We create simple online films, slide shows, online press releases, brochures, and more. And we approach them as the best marketers would, with a sales goal in mind and with a strategic methodology driving our work.
Maybe there’s an even greater distinction in website content writing. Our next post might have to being with the heading “Stratospheric-Value Website Content Writing.”
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