Content Writing vs Radio Commercials

This past week, I was driving to my office for another busy day of content writing when I heard a radio commercial for a kitchen remodeling company. At 8:30 a.m., they wanted me to know what a beautiful kitchen I could have if I’d only call 1-800-555-1234. That’s 1-800-555-1234.

I listened to the commercial carefully, of course, because I wanted to go back to my office and see if the company behind it has a good organic Google ranking. But, in the time it took to get to my office, I had forgotten both the phone number and the company’s name. If you think of radio commercials as content writing (and they are) then that’s some forgettable content writing. It’s too bad because I wanted to talk to them about a more permanent way to reach customers closer to the time they’re thinking of purchasing – when they’re doing a Google organic search.

Think about that. They reached me with a radio spot while I was driving in my car. And they hit 8 million other people who aren’t in the market for a new kitchen and who also can’t remember the company name or phone number. I would never have recommended that media choice.

An expensive mistake

In the large metro areas like New York City, Los Angeles and Chicago, you’ll have to pay between $4000 and $8000 per week/per station for people to forget your phone number.

Dallas/Ft.Worth, Houston, Phoenix, San Diego? $2000 to $5000 per week/per station

Denver, Cleveland, Kansas City? $1000 to $3000

Akron, Syracuse, Baton Rouge? $800 to $2000

In smaller markets, like Myrtle Beach SC and Topeka? $500 to $1500

A better solution – reach them when they’re reaching out

When people are doing a search on Google, Yahoo or Bing, they’re reaching out for help or information. They’re actively engaged in a search for products that companies like yours are able to offer. But the ones who will win are the ones with good content writing on their websites, or the ones paying a lot of money in paid search like Adwords.

So why not simply pay for an Adwords program? After all, anything’s better than actually creating some meaningful searchable content on your website, right? The reason is simple. Your prospects are 60% more likely to click the links on the left side of a Google search, the organic (free) links. Yes, even on Google, consumers are learning they have to be skeptical.

Content writing is advertising

Search is not new to most companies, but treating content as a part of the marketing mix is completely new. Ion Leap brings the same kind of marketing smarts to your content writing that should be brought to your entire marketing mix. Then we write and film tons of content, the kind that both Google and your prospective customers find valuable.

If you’d like to discuss how content writing can add real value to your marketing budget, call (917) 676-6788. That’s (917) 676-6788.

source – ArticlesBase