I love it when you know you’re at the bottom. All the signs say that the housing sector is rising, so I’ll use them as a good case in point. Now is the time for homebuilders to pour on the content writing and flood their websites with optimism.
From here, everything is looking up
In the housing sector, automobile sales and retail, it’s time to think hard about low cost marketing; about getting on the wave early. According to Reuters, “Purchases of homes in or near foreclosure last month hit the highest percentage of total sales since July 2008.” Naturally, this kind of recovery will be geographically oriented. California and Florida have had more difficulty than other states. But many indicators say it’s turning around. Reuters article
Is your website content writing turning around?
It might be time to start writing tons of postings that don’t mention penny-pinching techniques, or how to stretch a dollar. Maybe you’re in a sector related to vacation rentals. If so, it’s time to let your content reflect a more optimistic tone. Summer is nearly here.
This is a great article about the truth of recession spending – Not everyone is saving every dime. Business Day Online article
A great quote from that article –
“…recession-proofing sales begins with a counter-intuitive mindset. “Your mind might be saying, ‘run, run’ but if you will have the courage to go forward during this time, you will find that there’s actually a better chance for you to rake up sales.”
At Ion Leap, we believe it’s time to be counter-intuitive. Become a voice of optimism. More importantly, get aggressive about low-cost marketing. Sure, you might think twice about buying a television campaign because the ROI on it will be too long in coming. But the ROI on content writing will typically begin in less than three months and it will last as long as you have an active website.
Get out front with high-value content
There is clearly pent up demand in the retail sector, (Market Watch article) but nowhere have I seen more skepticism. When markets are at their bottom, it’s time to start talking about better times, home furnishings, a beautiful yard, summer vacations, etc. Sure, a full recovery is a ways off, but are you going to wait for a year to start pushing more optimistic content writing on your website?
The time is now. First, it can take several months for content writing to work its magic on Google. Second, it might take a while for consumers to make certain purchase decisions, depending on your business sector. So start peppering them with solid, well-reasoned sales messaging now. Answer the questions that someone with money has, not someone pinching pennies. There’s pent up demand out there.
Chances are, your sector is well on the road to recovery. Is your content writing?
Talk a good look at the content on your website. First, has it changed at all in the last year? Is the tone of your content still reflecting a withdrawal from the market? Read the very latest news and you’ll see that many of the signs are pointing towards a recovery. It’s not likely going to skyrocket up as some pundits say; more than likely it will be slow. But even the bears among us are beginning to speak of being at the bottom. In my experience, that’s a sure sign we’re already well on the way to recovery.
Make sure your content writing is doing more than keeping up with consumer sentiment. Get the tone of your content writing out in front, leading your sector. Go back through this blog posting. It’s fairly optimistic, isn’t it? Yours should be too.
