1 year of content writing = cost of 1 print ad

If you run a company, you’ve probably investigated the cost of various advertising options. (Chances are you haven’t thought of content writing on your website as one of them.)

• Television is still the most expensive by far.
• Newspaper and radio are very high.
• Local cable TV is fairly affordable.
• Magazine ads are extremely expensive.
• Billboards are very expensive.

For the cost of one magazine ad in an average magazine, you could afford to hire Ion Leap for an almost an entire year of content writing – multiple blog postings every week for nearly a year. After 25 years experience in ad agencies, I’ve learned that your return on investment for that magazine ad might be 2 to 3 new customers depending on the category your business is in. But the waste in the targeting is simply staggering. Your ROI on the investment in content writing for your website is going to be far greater.

The main reason website content has greater ROI is that it will be around throughout the year and long after the year is over. Your magazine appears for one month at most. Content writing on your website will continue to be “crawled” by Google, Yahoo and Bing and, as we add to it and build out our link structure, the value of your content to Google grows exponentially. It all builds on itself.

Content writing is long-term brand building

We approach key phrase choices using years of strategic marketing discipline. This means the content you’ll own on your website will serve your brand goals for a very long time. We often get involved beyond website content, helping with trade show graphics, brochures, ads, and more. Who better to express all the components of your brand than the company who is living it day to day?

Your company has likely already been around a long time. We work with old brands and new ones, and they all share the same desire – to build something lasting. When you look around at the elements of your marketing mix, think about which are your favorite. Which are the ones you’ve printed out and framed? Chances are it’s not your website. Ion Leap can affordably and quickly fix that.

Click the “Contact” link above and let’s talk about the component of your marketing mix that can offer you long-term ROI – your content writing.