From the monthly archives: March 2010

Ion Leap’s survey on search. Understanding how your prospective customers search is vital if you want to intersect with them on your website.

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Of all the reasons to start a website content writing campaign, our favorite is because you’re angry that a competitor is ahead of you on the organic rankings.

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There are clear distinctions between low value and high value website content writing.

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Nowhere has the recession been felt more than the housing sector. So where are home sales now? Surprisingly good. Is your content writing looking as optimistic?

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Blogging vs content writing

On March 19, 2010 By IonLeap

Ion Leap makes a distinction between blogging and content writing. We excel at high-value content writing as dictated by marketing goals.

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Every age demands craftsmanship. The craftsmanship demanded now is in finding ways to be considerately efficient with the time of your reading audience.

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Content writing at Ion Leap is better because our writers spend lots of time reading. We read for a purpose – to be better at providing what your readers want. Good content writing is reader focused.

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More than anywhere else, with the Google algorithm change is a constant. This will require lots of changes from your blog writer in 2010. Make sure your content writing is keeping up.

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There are no gimmicks in content writing that succeeds for search. Get the most from your investment in SEO by adding great content writing to your website, and lots of it.

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Content Writing vs Billboards

On March 11, 2010 By IonLeap

Content writing is a better long-term marketing investment. It will be on your website, waiting to intersect with prospects the moment they’re seeking solutions like yours on search engines.

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