“Have a point. It makes it so much more interesting for the listener!”
- Steve Martin to John Candy in Planes, Trains and Automobiles
A blog writer with a strong point to make, an eleventh grade vocabulary, and a sharp wit can make reading a client’s website far more interesting; maybe just interesting enough for a reader to cough up their credit card and buy something. But it’s more involved than that, isn’t it.
Effective blog writing is more about marketing than anything else. But an average blog writer won’t tell you that. Many value their craft over your sales. Harsh, I know, but I’ve seen many writers while during my time as an advertising creative director. I’ve always aimed at the end sales goal and derived my satisfaction from achieving it. But don’t get me wrong, you can’t build a loyal community of customers without great content crafting. But a successful blog writer team has to love commerce as much or more than they love the clever turn of phrase.
Writing content for a website that wants simply to make a point is, frankly, far easier than writing one that’s got careful key phrase structure written into it. I know instantly when I’m looking at one and, believe me, it’s a treat to find someone else who knows what they’re doing. The part that’s usually the toughest for everyone is the endurance.
If your website content is merely making a point, it’s missing the point.
You want traffic and you want a loyal following. Careful key phrase choices, ongoing hammering of useful content which weaves in those phrases, and great writing will be a good start. But that’s still missing the point.
The point is that a great blog writer team is one whose key focus is on marketing. If it’s not, they will not have the talent, craft, and endurance to succeed at getting your website to the top of the Google search rankings.
Ion Leap will bring a blog writer team to your Internet brand building. Our teams combine a marketing-driven writer with a great content builder. The result is a happy union of art and science which will turn your website content into a proper expression of your brand where consumers see it most.
Contact us at the link above, appropriately named “Contact.” We’d love to show you a quick presentation on the difference our blog writer team approach will make for your brand.
