From the monthly archives: February 2010

A successful blog writer uses their ears far more often than they use their keyboard.

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With the decreasing amount of time and concurrent fragmentation of options, those who are writing content that’s less deeply researched, less thoughtfully developed, are likely doing just what the market demands.

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Why content writing matters

On February 18, 2010 By IonLeap

Google and Bing think content writing on your website is very important. But they thank you very much for ignoring this. The more you ignore your content, the more money they make.

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Blog writer with a point

On February 15, 2010 By IonLeap

“Have a point. It makes it so much more interesting for the listener!”
– Steve Martin to John Candy in Planes, Trains and Automobiles

A blog writer with a strong point to make, an eleventh grade vocabulary, and a sharp wit can make reading a client’s website far more interesting; maybe just interesting [...]

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Effective content writing can’t really speak to your best prospects until you know them fully. When you do know them, it’s nearly unstoppable.

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With the advent of the iPad and other larger-screen portable devices, the need for content is more urgent than ever.

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Content writing and beyond

On February 4, 2010 By IonLeap

When we create content for our clients, it means a lot more than writing. Brand building online includes video, audio, writing, and more.

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