Getting your website to page one of the search rankings is achievable. This post will outline the steps that Ion Leap and a skilled blog writer + marketing team will take to get you there.
The website assessment
Your website must be built a certain way to be search friendly. It’s amazing how many we find that still have a big flash animation on the homepage. While elegant, search engines can’t read your flash movie, so all that space is wasted. You can be elegant and build your brand without the flash movie. Ion Leap will quickly analyze your website and let you know what’s required to get really serious about search.
The common things we see when we examine websites are:
- Large flash animations
- Old tables-based code instead of CSS (search engines love cascading style sheets)
- Improper meta tags with too many words on them
- Improperly titled pages
- No blog and no way for a good blog writer to regularly post content
- Poorly named images
- No link building program
A marketing-driven plan
We will build an achievable and affordable plan to continuously give search engines what they want. While the requirements regularly change, what they want right now is frequently updated, keyword rich content. They want you to have a blog. But you don’t have time to do a blog the right way, trust us.
We will build and maintain a community of readers who will want to follow your content. While it’s important to give the search engines lots of mentions of your chosen key phrases, it’s also important to post valuable reading material for your target audience. A blog writer team from Ion Leap and our team of marketing professionals will achieve this and will promote your content across social media, press releases, cross-marketing opportunities and more.
Why the blog writer is at the center of the plan
The Internet is always changing, but for now, content is king. Ion Leap is in the business of helping companies efficiently achieve page 1 rankings on search results, so we’re focused on creating relevant, engaging content; the kind of content you can’t spare any of your employees to agressively create, especially in the middle of a recession.
We find blog writers who will build community around your brand. We team them with our marketing experts who know how to build a brand online and give Google what it wants (Google still owns 70% of all searches after all).
The result makes search engines happy. And it makes those who need your services realize you’re not only selling things, you’re a valued resource for information they care about. So they keep coming back.
Getting started
While we’d love a long-term engagement, there’s a bit of a recession at the moment. We work with small businesses because they tend to let us do our best work without the layered approval processes. Our prices are geared to what small businesses can afford. Call us up and let’s discuss your goals.
We’ll tell you which keywords your target audience is requesting of the search engines and we’ll begin to sketch out a plan to get you to page 1 for specific phrases and words; the words that will maximize your investment.
We’ll show you how we’ll link-build, how we’ll get your brand onto YouTube, Twitter, Digg, StumbleUpon, and all the other low-to-zero cost social media that will help you get your 360-degree web presence going. And we’ll manage as much of it as you’re comfortable letting us handle.
It costs you nothing to ask us questions and get a top-level assessment of your web presence. Contact us at the link above.
