Blog writing for the holidays, especially for retail, takes on an entirely new urgency. The way consumers use the Internet changes dramatically.
Any retail store will tell you, the holidays are a mad dash. Consumers are typically overwhelmed with all the gifts they must buy and are flying around super fast to get it all done. You’ve read here before that online behavior isn’t that much different than real life. So it is from real life where our blog writers take most of their clues. If we make it easier for the consumer to find your keywords, both you and the shopper win.
For other useful ideas, retailers might find this About.com site as useful as I have – http://retail.about.com Shari Waters covers all sorts of issues of value. She even has some tips for retailers who want to blog. The issue remains the same however, getting the time.
With the holiday shopping season upon us, you won’t have time to blog
And that’s why we’ve started Ion Leap (time for my shameless plug). We will help you write blogs with keywords that are right for retail businesses, and tailored for the holiday season. We’re also recommending all our retail clients increase their volume of blogs during November so Google and others have time to crawl them for keywords. This can take over a week.
That’s all for today. Get busy keywording…er…blogging.
