If you’re looking for more hits and more sales from your website, you’ve likely Googled the phrase “blog writer.” Clearly, this is a business that is already discounting itself. This is a phenomenon that happens too fast these days in every kind of business. The notion of hired-gun writers to increase your site hits is not that new, but to already be devalued in this short amount of time is very telling. It could mean a few things –
(1) Companies doubt they’ll see the writing translate to higher sales
(2) The writers aren’t selling the value of their understanding of the target market and the product category.
(3) Companies really aren’t seeing that much of their sales come in via their websites.
(4) This blog writing thing is a very fragmented business.
In this economy, lots of writers are scrambling around looking for the right business model to make this all work. I think I’ve found it, but time will tell. This much I know – when others are zigging, a good bet is to zag. If others are inventing ways to greatly cheapen something, there may be a market in doing it better, even if it costs more. In the world of SEO, there is no substitute for knowledge of a category, artistry in writing, and cleverness in working with key words.
Ion Leap is different. We’re clearly “zagging.” I’ve made a career of that. In the end, quality always has a place in any category and that’s what Ion Leap offers – deep understanding of your category + the ability to weave in clever key words that others, without the understanding of your business, will miss.
Blog writing for business is still relatively new as businesses go, but it’s going to become more and more important as time goes by; not less and less as the discounting would have you believe.
