Search engines reward those who add new content often and when companies first start blogging, that’s easy. But then they get busy and the blog gets ignored for a day. Then two days. Then a month. Then it’s dead. Not good at all for search engine optimization. Disciplined blog writing can help.
The truth is, content creation for your website is not a core competency of your company (unless you’re like me). And companies who stray too far from their core competency end up doing many things, but none very well.
At Ion Leap, we block out certain days, and specific times of those days, for writing and posting. And we don’t miss our deadlines. It’s this disciplined approach that makes our work more successful for all our search engine optimization efforts.
The word ‘discipline’ is one that’s not often associated with people like writers. But SEO writers aren’t like traditional writers. The great ones mix art with the hard science of the Google algorithm. Ion Leap blog writers are hired first and foremost for their disciplined approach to life. Creativity in writing is important. Understanding search engine optimization is critical. But the first thing I look for is how disciplined they are. Naturally, I look at blogs they’re already maintaining – are there any missed weeks or months? Are the keywords carefully woven into solid and useful content? And, very important, are they clever? Do they think up unusual ways into subjects and tactics?
What makes blog writers successful is no different than the rest of life. You have to have a lot of energy, the discipline to focus that energy, and the street smarts to aggressively go after what you want.
